My Matcha Journey: Exploring 14 Different Powders

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The first time I ordered a green tea latte from a coffee shop, I thought the barista must have made a mistake. Surely something this neon-colored couldn’t be made from tea, right?! Although matcha has been around for over a thousand years, news of it hadn’t fully reached the rural corner of Kansas where I grew up by the time a shy, teenage version of me was trying to look nonchalant while Googling, “Why is my tea so green?” I tell this story not only to keep myself humble but also to show that I know firsthand how intimidating it can be to get into matcha. Truthfully, it took me almost a decade after this encounter to really appreciate the flavor and another few years to discover just how absolutely cool the world of matcha truly is. Sure, it’s chock-full of wellness buzzwords and brands trying to convince you that their matcha is the superfood-iest of them all. But, if you’re willing to look past all the jargon, you’ll find that matcha has just as much nuance as wine, down to cultivar-specific flavor profiles and terroir.

Our Top Picks
Matchaful Hikari Single Origin Matcha

Matchaful Hikari Single Origin Matcha

What we liked: Matchaful works directly with a fourth-generation farm in Shizuoka, Japan, for its single-estate matcha. The farm operates sustainably; it even shades the tea plants with solar panels. I picked up flavors of green banana, cucumber, and grapefruit pith in this matcha, and I found its brightness especially lovely in a latte.
Rishi Tea Everyday Matcha Powder

Rishi Tea Everyday Matcha Powder

What we liked: The organic, single-origin Everyday Matcha from Rishi Tea was hands-down the most approachable matcha for beginners. It was $12 for a 30-gram tin at the time of writing (or $0.40 per gram). Not only was it super affordable, but it was also good. The matcha tasted clean and grassy, balanced with medium bitterness, mild earthiness, and notes of underripe peach. It was an easy sipper in each preparation and would be great for drinking on the go. Given its price, it’s also a tremendous general-purpose matcha to keep on hand for lattes, smoothies, fruity tonics, and vibrant baked goods.
Naoki Matcha Superior Ceremonial Blend

Naoki Matcha Superior Ceremonial Blend

What we liked: The Naoki matcha was a true ceremonial grade matcha made with first-harvest leaves. Like the Rishi, it can be prepared hot or cold and with water or milk. It had a balanced, approachable profile with nuances of arugula, rhubarb, and Italian parsley. Since it comes in a larger 40-gram tin, it’s also great for matcha drinkers who like to experiment with making matcha tonics, treats, and smoothies.
Matcha Bar Premium Blend

Matcha Bar Premium Blend

What we liked: The Matcha Bar Premium Blend is another great place to start for beginners. It was an all-around star with full richness and umami. It felt more sophisticated than either of the budget picks, with light to moderate bitterness and astringency. While it was delightful in a latte, I also enjoyed picking up notes of pecans, alfalfa sprouts, and fresh mint when I mixed it with water.
Ippodo Tea Ummon Matcha

Ippodo Tea Ummon Matcha

What we liked: Matcha lovers across the web widely praise Ippodo, and for good reason. The brand has been in the Japanese tea business for over 300 years and ships high-quality teas worldwide. This Ummon matcha was rich and umami with substantial vegetal notes of asparagus, green bell pepper, and kombu seaweed. In an usucha, it was a mature, nuanced sipper with a balanced bitterness that I delighted in savoring. As a shaken iced matcha, it was delicately savory, like a light dashi broth. I loved drinking it as a rejuvenating respite during afternoons.
Kettl 2022 House Milled Uji Hikari Matcha

Kettl 2022 House Milled Uji Hikari Matcha

What we liked: Kettl is a company that is known for forming direct partnerships with rural producers in Japan (like Kiyoharu Tsuji, who grew this one) to source Michelin-quality, stone-milled matcha. After tasting this gorgeous, viridescent matcha, my first word was, “WOAH!” While I had heard a lot about the umami that matcha could have (and even tasted a few I considered quite savory), this single-cultivar matcha expanded what I knew was possible. As an usucha, it had such an intense richness and minerality that it reminded me of anchovy-stuffed olives, seaweed, and MSG (in the best way). It also had fresh, soft notes of parsley, and I wrote that it tasted “like the cleanest bone broth imaginable.”
Matchaful Hikari Single Origin Matcha

Matchaful Hikari Single Origin Matcha

What we liked: Matchaful works directly with a fourth-generation farm in Shizuoka, Japan, for its single-estate matcha. The farm operates sustainably; it even shades the tea plants with solar panels. I picked up flavors of green banana, cucumber, and grapefruit pith in this matcha, and I found its brightness especially lovely in a latte.

Rishi Tea Everyday Matcha Powder

Rishi Tea Everyday Matcha Powder

What we liked: The organic, single-origin Everyday Matcha from Rishi Tea was hands-down the most approachable matcha for beginners. It was $12 for a 30-gram tin at the time of writing (or $0.40 per gram). Not only was it super affordable, but it was also good. The matcha tasted clean and grassy, balanced with medium bitterness, mild earthiness, and notes of underripe peach. It was an easy sipper in each preparation and would be great for drinking on the go. Given its price, it’s also a tremendous general-purpose matcha to keep on hand for lattes, smoothies, fruity tonics, and vibrant baked goods.

Naoki Matcha Superior Ceremonial Blend

Naoki Matcha Superior Ceremonial Blend

What we liked: The Naoki matcha was a true ceremonial grade matcha made with first-harvest leaves. Like the Rishi, it can be prepared hot or cold and with water or milk. It had a balanced, approachable profile with nuances of arugula, rhubarb, and Italian parsley. Since it comes in a larger 40-gram tin, it’s also great for matcha drinkers who like to experiment with making matcha tonics, treats, and smoothies.

Matcha Bar Premium Blend

Matcha Bar Premium Blend

What we liked: The Matcha Bar Premium Blend is another great place to start for beginners. It was an all-around star with full richness and umami. It felt more sophisticated than either of the budget picks, with light to moderate bitterness and astringency. While it was delightful in a latte, I also enjoyed picking up notes of pecans, alfalfa sprouts, and fresh mint when I mixed it with water.

Ippodo Tea Ummon Matcha

Ippodo Tea Ummon Matcha

What we liked: Matcha lovers across the web widely praise Ippodo, and for good reason. The brand has been in the Japanese tea business for over 300 years and ships high-quality teas worldwide. This Ummon matcha was rich and umami with substantial vegetal notes of asparagus, green bell pepper, and kombu seaweed. In an usucha, it was a mature, nuanced sipper with a balanced bitterness that I delighted in savoring. As a shaken iced matcha, it was delicately savory, like a light dashi broth. I loved drinking it as a rejuvenating respite during afternoons.

Kettl 2022 House Milled Uji Hikari Matcha

Kettl 2022 House Milled Uji Hikari Matcha

What we liked: Kettl is a company that is known for forming direct partnerships with rural producers in Japan (like Kiyoharu Tsuji, who grew this one) to source Michelin-quality, stone-milled matcha. After tasting this gorgeous, viridescent matcha, my first word was, “WOAH!” While I had heard a lot about the umami that matcha could have (and even tasted a few I considered quite savory), this single-cultivar matcha expanded what I knew was possible. As an usucha, it had such an intense richness and minerality that it reminded me of anchovy-stuffed olives, seaweed, and MSG (in the best way). It also had fresh, soft notes of parsley, and I wrote that it tasted “like the cleanest bone broth imaginable.”

Conclusion

After trying 14 different matcha powders, I can confidently say that the journey was well worth it. Each powder offered a unique taste and experience, showcasing the diversity within the world of matcha. Whether you're a matcha aficionado or a curious beginner, there's a matcha powder out there waiting to be savored.

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